Creating impact through business and technology

Singapore Management University | Aug 2025 - Dec 2026

Master of IT in Business (AI Track)

• Programme core: Statistical Thinking for Data Science, Computational Thinking with Python, Spreadsheet Modeling.
• Track core: Applied Machine Learning, Algorithm Design and Implementation, AI and Uncertainty Reasoning, Query Processing and Optimisation.
• AI Electives: Machine Learning Engineering, Generative AI with LLMs, Natural Language Processing for Smart Assistants, Agentic AI for Intelligent Autonomy.
• DSA Electives: Applied Data Science in Operations, and more (to be updated as I progress).

University of Economics Ho Chi Minh City | Aug 2015 - May 2019

Bachelor's in International Business

• Coursework: International Marketing, Sales Management, Strategic Management, Operations & Supply Chain Management, International Business Simulation, etc.

HP | May 2026 - Now

Data Science Intern · Printing & Transactional Quality

• Develop an AI agent to detect telemetry and customer sentiment issues, enabling product engineering teams to investigate, escalate, and take timely action.
• Build Power BI dashboards backed by Databricks to track monthly printer rejection rates and installed-base trends, supporting issue investigation and trend analysis.

Singapore Management University | Nov 2025 - May 2026

AI & Automation Project Lead · Admission Team, Lee Kong Chian School of Business

• Automated and optimized student data workflows using Excel VBA and Power Automate, cutting manual processing time by 80% and improving operational efficiency.
• Built and maintained Power BI dashboards consolidating student profiles across 8 academic programs.

Shopee | Jun 2021 - Aug 2025

Senior Business Intelligence Analyst · BI & Planning Team, Marketing & Operation

Business Intelligence Analyst · BI & Planning Team, Marketing & Operation

Data Analyst · Online Marketing Team

• Monitored operational logistics processes & expenses to consistently achieve order and cost targets.
• Led cross-functional analyses in Marketing, Logistics, Seller Retention and Monetization, driving a 25% increase in seller adoption and a 50% uplift in platform revenue.
• Conducted A/B testing to validate key marketing strategies, improving order conversion by 20%.
• Controlled logistics reconciliation process, delivering reporting accuracy for high-impact business decisions.
• Designed and implemented structural enhancements to core data tables (millions of rows, 100+ metrics), enhancing metric consistency, scalability, and clarity.
• Automated manual workflows with SQL and Python, saving 10+ hours weekly and boosting team efficiency.
• Mentored 2 junior BI analysts on technical and project skills, increasing their productivity by 30% and enabling them to independently manage complex analyses.

Amorepacific | Sep 2020 - Jun 2021

Digital Marketing Specialist · Digital Team

• Monitored campaign performance across Shopee, Lazada, and Tiki, contributing to a 30% uplift in monthly sales.
• Optimized budget allocation and digital sales strategies, achieving ROAS of up to 900%.
• Executed brand campaigns (Laneige, Sulwhasoo, Innisfree), boosting online visibility and customer engagement by 30%.
• Analyzed campaign data to provide actionable insights, helping refine marketing campaign and promotional effectiveness.
• Controlled marketing budgets to consistently hit sales targets while minimizing costs.

Mindshare | Jun 2018 - Sep 2020

Digital Performance Specialist · Biddable Media Team

• Optimized $500K+ media budgets for FMCG and e-commerce clients, improving campaign efficiency by 20% with data-driven experimentation.
• Designed and tracked metrics for e-commerce and FMCG brands, aligning execution with business and marketing goals.
• Collaborated with regional teams and clients to develop media strategies, improving brand awareness and conversion rates.